The price increase brings Tidal in line with the likes of Apple Music and Amazon Music for individual plans.
Whether any of that will actually make a difference to your ears is very much open to dispute, but at least it’s an option. It’s also what you’ll need if you want to listen to anything in Dolby Atmos or Sono’s 360 Reality Audio format. There’s also the high-end HiFi Plus plan - whose price apparently is not changing - which ramps quality up to a whopping 9216kbps thanks to the MQA protocol. The Family plan gets you all that for up to six accounts on a single plan. The HiFi plan tops out at 1411 kbps, is ad-free, allows for offline listening, has live events, and lets you listen on supported high-end devices from Lumin, KEF, and the like. Tidal’s free plan pipes in songs at up to 160kbps and supports itself with advertising. What it lacks in market share - it’s far behind the likes of Spotify and Apple Music - Tidal makes up for in terms of options for those who want higher bitrates and (theoretically, anyway), better-sounding streaming music.
